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    Suus is a

    Brand, Content & Marketing Specialist.

     

    Born in Singapore.

    Toddler-ed in Malaysia & Thailand.

    Raised in Friesland.
    Matured in Amsterdam.

    Worked in Middle East

    Now back in The Netherlands.

     

    Actively looking for a new challenge!

  • A bit more about Suus

    • Worked at both advertising agency and client side
    • Brand and content specialist, a 360 generalist with an eye for detail but never losing track of the big picture
    • Result-driven brand BUILDER
    • Strategic and OPINIONated thinker who strongly believes that short-term thinking is never a good idea
    • Driven by passion and enthusiasm
    • Extraverted introvert
    • Likes to lead and be part of  a team
    • A do'er and a think'er.  Feet in the mud: yes please!
    • Can work anywhere, but international environments are extra fun
    • Loves to read  and listen to podcasts. A link to my favourite podcast: https://www.fs.blog/2017/02/naval-ravikant-reading-decision-making/
    • Weekends are for my dog,  peace and quiet 

  • My Belief System

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  • My CV

    Brand & Marketing Director / Brand Marketeer / Client Services Director

    Suus in a nutshell:

    • Versatile, passionate and highly accomplished senior management professional offering over 15 years of experience in the areas of marketing, communications, brand proposition, brand positioning, brand creation, content marketing, event organization and public relations (PR), change management, internal communications, key accounts management, social media, community management and client relations with blue chip companies and advertising agencies.
    • Brand Director, Communications Manager and an astute leader with leadership and management skills and rich exposure to Telco brands, but also activation of a wide variety of (global) brands from different categories that live in highly competitive markets.
    • Skilled in leading business transformations utilizing brand management knowledge, strategic insight and sharp planning skills to manage business operations and meet top line and bottom line objectives. Advised several brands on how to change marketing departments to reflect operating model, how to set-up internal processes and reporting systems to deliver on marketing strategies.
    • Outstanding track record in financial reporting, managing international accounts, budget planning, marketing communication planning, market analysis and valuing the product versus the market competition.
    • Recognized for hands-on experience in developing communications for brand, propositions (consumer and enterprise), retail, internal engagement, executive search (both offline and online).  
    • Implementing and executing marketing and creative strategies leading to operational excellence and improved work ethic & performance.
    • An excellent communicator and a outstanding negotiator with the ability to work under pressure in fast-paced, time sensitive environments. Proven ability to interact effectively with people of diverse nationalities and comfortable working in a multi-cultural setting.

     

    Key achievements against the responsibilities across career span:

    • Responsible for brand identity, brand architecture, brand and marketing comms strategy, internal and external communications for the labels: Nuts Groep, Budget, NLE & NLEx. Main achievements:  development and execution of a) brand identity & brand architecture for Nuts Groep; b) rebranding and brand architecture of the Budget label:  created a consistent brand storyline, look & feel (photography and illustrations) and tone-of- voice for all Budget products
    • Experienced in leading big complex projects for global brands by managing different cross functional departments and teams. For example:  for Vodafone Netherlands (leading the brand transformation in- and externally  from “Make the most of Now’ to “Power to you”), for Ooredoo Group (global re-launch from Q-tel to Ooredoo) and Ooredoo Qatar (Project/Program Director for the  ITU Telecom Conference)
    • Part of the team setting up (global) sponsorship agreements and organising sponsorship activations with Lionel Messi and Paris Saint-Germain for Ooredoo
    • Played a crucial role in relaunching the global brand Q-Tel to Ooredoo for both Ooredoo Group and Ooredoo Qatar from both agency and client slide
    • Excellent account services leader for advertising agencies Leo Burnett en JWT Qatar: adept at turning difficult client relationships into positive relationships, creating the best conditions to deliver highly creative output, excellent people manager skills, always driving results in terms of budget management and profitability. A passionate, demanding but good people manager
    • Completed a brand audit for Vodafone Qatar (advice on organisation, department structure, cooperation with creative agencies, processes, quality of creative work vs strategy)
    • Successfully lead an agency pitch for the brand, retail and digital agencies for Vodafone Netherlands resulting in partnership with the best creative agencies and a huge cost reduction for employer
    • Brand migration of the Vodafone Brand in the Netherlands; positive scores on CDI, brand likeability/awareness and most importantly setting the foundations for the digital brand
    • Developed and led on a sponsorship activation program with Lewis Hamilton for Vodafone Netherlands
    • Multiple nominations for highly creative output for the offline and online campaigns for Vodafone Netherlands and agencies
    • Successful development and execution of recruitment campaign for Vodafone Netherlands moving to Amsterdam; hired 150 highly qualified people within 8 months through delivering creative effective campaigns.

  • Career Development 

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    Branding Project Manager a.i.

    Career Development

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    Manager Brands & Communications

    Amsterdam, The Netherlands

    July 2016 – Sep 2019

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    Business Director/ Head of Account

    J. Walter Thompson Doha

    January 2015 - May 2016

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    Consultant Brands & Marketing

    Ooredoo Qatar

    July 2013 – December 2014

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    Group Account Director

    Leo Burnett Doha

    July 2012 - July 2013

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    Brand & Marketing Communications Consultant - on assignment

    Vodafone Qatar

    November 2010 - November 2011

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    Manager Brand: brand strategy, brand programs, brand activation, employer branding, sponsoring

    Member Marcomms MT

     

    Vodafone Netherlands

    December 2008 - November 2010

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    Integration Manager Enterprise

    Vodafone Netherlands

    November 2007 - November 2008

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    Account Director

    Lowe Lintas Netherlands

    August 2006 - September 2007

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    Account Director

     

    J. Walter Thompson Amsterdam (PPGH/JWT)

    June 2005 - August 2006

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    Account Manager/Account Director

    BBDO Amsterdam (FHV/BBDO)

    June 2000- May 2005

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    Some of the brands I worked for

     

     

  • Contact Suus

    Would you like to spice up your brand and become more effective?

    I can help you get the most out of your creative agencies,
    help you to launch your new brand or marketing campaign or coach and train your team members.

    There are so many ways to work together. Please reach out.

    Pieter Aertszstraat, Amsterdam, Netherlands
    Monday - Friday:
    8.00 am- 5.30 pm
    suzannebouwes@gmail.com
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